Rick Kissell of Variety is reporting that BET’s first original scripted series, drama “Being Mary Jane,” ranked as the top-rated first-run cable program of Tuesday night. The one-hour drama was also television’s top cable premiere among young adults this season.
Nielsen estimates that the series starring Gabrielle Union and Lisa Vidal averaged a 1.5 rating/4 share in adults 18-49 and 3.32 million viewers overall in the 10 o’clock hour, besting the series premiere of ABC’s “Killer Women” in the same time period (0.9 rating/2 share) in the same demographic.
‘Being Mary Jane’ was cable’s No. 1 original series on Tuesday in 18-49 as well as total viewers. And since the start of the 2013-14 television season in September, it is cable’s No. 1 premiere in the 18-49 demographic.
“Being Mary Jane” crushed social media on Tuesday night as well, with the official hashtag of #beingmaryjane reaching a unique audience of 1.71 million people while generating 12.48 million impressions, according to Nielsen SocialGuide.
Read more at Variety.