Associationsnow.com is reporting the National Newspaper Publishers Association (NNPA) and the National Association of Hispanic Publications (NAHP) have formed an alliance to combat being overlooked by federal agencies for advertising dollars.
The industry groups joined forces and made the issue part of their legislative fly-ins which occurred earlier this month.
“This historic media alliance is a gigantic step for our two organizations,” NNPA President and CEO Benjamin Chavis said in a statement. “We believe our working together has tremendous potential mutual benefits in today’s marketplace.”
NAHP Vice President Martha Montoya emphasized that the publications of the two associations’ members, while not targeting a general audience, nonetheless have a significant reach. Combined, they reach 43 million U.S. readers each week.
“With close to 97 million African Americans and Hispanics in the U.S. today, representing 33 percent of the total population, this consumer segment demands attention,” Montoya said in a statement. “The buying power of the African-American and Hispanic communities, currently at more than $2.3 trillion combined, continues to outpace the national average.”
Delegate Eleanor Holmes Norton (D-DC), has called for the Government Accountability Office (GAO) to investigate advertising by federal agencies in black- and Hispanic-owned publications in the form of a study.
Read more at Associationsnow.com.