The first Eastern and Southern African Climate Change Media Conference acknowledged the need for the media to inform the public, especially those who rely on the land, about global climate change. (Google Images)

Kizito Sikuka, in a Southern African News Feature on AllAfrica.com, is reporting that the first Eastern and Southern African Climate Change Media Conference, held in Kampala, Uganda, revealed an urgency for the media to educate people in making an effort toward combatting global climate change. According to those at the conference and to Sikuka, the media must take particular care to access the poor, who rely the most on the land, and keep them in formed.

Sikuka writes:

“We count on you the media to assist the policy makers, non-governmental agencies and other stakeholders to reach these vulnerable people. Your pen, your script, your microphone, your voice will make a big difference.”

Chebet Maikut, one of the lead negotiators for Africa at the global climate change talks, concurred, saying that climate change is a complex, broad and crosscutting issue that requires cooperation from all stakeholders.

He said the media has a crucial role to play as a channel for information dissemination, education and communication to provide necessary services that help to sharpen and inform decision-making at various levels.

Read more at AllAfrica.com.

This news brief was written by Kaitlin Higgins, editorial assistant for The Burton Wire.

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