Patrice Peck of BET.com is reporting that print publication Jet will exit the print business and go digital-only after 63 years in existence. She writes:
Johnson Publishing Company announced on Wednesday that the digest-size publication will transition to a digital weekly magazine app at the end of June. According to a statement released on Jet’s digital sister publication, EBONY.com, JPC is aiming to adapt Jet to the changing needs of its readers as their desire to access information quickly and easily increases.Â
“We were not able to deliver and to print a weekly magazine that was cost-effective,” JPC CEO Desiree Rogers told the Chicago Tribune.Â
“Over the past few years we tried to figure out, how do we get back to the Jet that everyone had growing up, where they got information more readily. We made the decision that this was a great opportunity to move Jet to a digital platform.”
In addition to being available on all tablet devices and mobile platforms, the new weekly app will leverage multimedia content, such as video interviews, enhanced maps and 3D charts. A special print edition will also be published annually.
Read more at BET.com.
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